Ascentify looked at India as a global market for BPOs and predicted the growing need for training and employee retention as a result of attrition. There was a need to deploy knowledge based technology solutions and Ascentify needed to enter into the Indian market to help enterprises effectively manage the hiring and training of its agents.
It was becoming essential for Indian BPOs to grow beyond Tier 1 cities in hiring. Ascentify saw India as a green market to sell its content delivery platform to many of the large enterprises. TaraSpan understood the requirement and assisted Ascentify to enter the Indian market, reach out to enterprises, worked with them to localize content and setup the delivery mechanism that suits the demand.
The team in India worked in coordination with the team in Canada and was able to quickly deploy, enable and support the solution for the Indian market and resulted in a YoY growth of over 50% in revenue.
Ascentify, an Ottawa based software company which provides innovative cloud-based workforce development solutions that integrate job skills, communication, and language learning. It helps its customers to improve their employee’s communication and language skills in context of what is required for their job function. The company has been involved in many educational application projects around the world.
Ascentify looked at India as a global market for BPOs and predicted the growing need for training and employee retention as a result of attrition. It wanted to deploy knowledge based technology solutions and fulfill the requirements of the growing market for BPOs.
THE INDIAN MARKET
1. The market had a need to deploy technology based learning solutions to effectively manage the hiring the training of the agents.
2. Employee training and retention w ere of prime importance to the sector.
3. It was imperative for Indian BPO’s to g row beyond Tier 1 cities in hiring and even the need for standardization of training processes, content delivery mechanisms and practices.
1. Market Assessment
2. Proof of Concept at BPO/ITES Based Giants.
3. Content Creation
4. Deployment at Fortune 500 Companies
5. Setup Team to Provide Local Support
TaraSpan has been enabling the growth of technology companies from around the World in India. Based on Ascentify’s business needs, TaraSpan saw the demand for the solution. There were global support organizations w here India based talent was managing the back offices of some of the world’s top companies. In the first year there was one client on board. It was IBM that deployed this solution Pan India. This touched over 150 0 0 employees in India and was subsequently introduced in other geographies.
The solution touched over 150K employees of some of India’s largest BPO and Enterprise groups on an annual basis.
YoY the growth has been over 50% in revenue. The solution now touches over 150K employees of many of India’s largest BPO and Enterprise groups on an annual basis.