Two weeks ago in Delhi I had the pleasure of attending NASSCOM’s 25th anniversary celebrations at the Taj Palace Hotel. The event was attended by who’s who of the India IT industry, representing the multibillion dollar industry it has become. The event coincided with the Union Budget, which is India’s federal government’s annual budget speech. To someone from outside India, the nation’s fascination with the Union Budget is remarkable. It is followed almost like a sport, with multipage analysis in each newspaper. I was amazed at the numbers of people who, within 24 hours of the budget speech, were ...
Read moreHow big is the Indian market? Is it big enough to spur growth for my product? Do I need to explore it? Should it be a part of my international expansion plan? Numbers are big, but are they really big for us? That's the uncertainty global technology firms experience when they think about India. But this was something new for me. Being a witness to the growth here, I never doubted the potential of the market. However, when I came on board at TaraSpan, I realized this is a story worth telling, a story which has a big audience. I ...
Read moreIt was only a few years ago that most western technology companies would think “software development” when asked “what does India represent to you?” While it certainly holds true today that India is a great source of software engineering talent, the bigger opportunity for western technology companies is to look at India in a comprehensive manner. India today represents many things to a western technology company. Beyond being a source of software engineering talent, India is a massive market opportunity for technology products of all kinds, a regional or even global hub of advanced customer support and professional services ...
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