Tag Archives: Social Media

Jun 17

What is Inbound Marketing? A Holistic Overview of Inbound Marketing Approach

what is inbound marketing

If you have just launched your start-up business or are looking to revamp your existing inbound marketing strategy, here are the value-driven tactics to try out and master. 1. What is inbound marketing?2. Why does your business need inbound marketing?3. What are the advantages of inbound marketing?4. What are the different inbound marketing strategies?5. How to start with the inbound marketing process?6. How do you execute the inbound marketing process?7. What is the role of marketing automation?8. Learn to measure your success9. Frequently Asked Questions   What is inbound marketing? In layman term, inbound marketing is a marketing approach ...

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Mar 18

Technology says I will #SMAC you down

That's what I hear when I interact with it daily. My everyday interaction with technology has changed. Before I open a company's website, I search for its LinkedIn page. Before I open my laptop, I access all my applications on my smartphone. I don't use excel anymore for number crunching; the applications I use give me a customized dashboard. And I pay for my usage; I don't need to spend time managing these applications because everything is on cloud. The technology consumption, as I see it, is seeing a paradigm shift - the search journey, the buying cycle, the usage pattern everything ...

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