So you have just closed the big deal. Congrats! Now the real hard work begins. Sale is just the beginning of a long-term relationship with your customer. This “After Sales” stage is the most crucial period especially for the SaaS based industry because this will decide the stickiness of customer with your SaaS product. Customers should see value in your product at every stage. It’s like making customers fall in love with your business. Company must evolve customer focused culture in their business. Even if customer lives outside their home markets, SaaS companies must go an extra mile in ...
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