All posts by Arpita Saxena

Arpita Saxena is a Content Writer at TaraSpan. She likes to explore and read about the latest technologies to provide the knowledge to the audience and educate them with correct insight.
Oct 16

Top Digital Transformation Trends for SMEs and Enterprises shaping 2020

Accelerating Digital Transformation Through the Lens of COVID-19

“Necessity is the mother of invention” – It is a common adage that never has been proven truer than in the current trying times. While at one edge, the economy and businesses are facing challenges to survive in the current digital transformation period, on the other end, it’s true that with every downside, there is a positive approach. No doubt, the COVID-19 pandemic accelerates digital transformation and catalyzes innovation to drive the business successfully in 2020. It has opened our closed eyes to more possibilities and horizons that are offered by the technology to support this devastating situation – ...

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Sep 25

Technology Winners and Losers in the New Post-COVID-19 Market

Technology Winners and Losers in the New Post-COVID-19 Market

Just as a significant historical moment has its own influence, the COVID-19 pandemic has also affected the entire planet. It has shifted the business models and the societal adaptation to a new norm. Also, it has transformed the technology landscape and breaks it into technology winners and losers of 2020.  Business rebooting has become the trend to survive the current trying time and the post-pandemic era. We have compiled here some technologies that work well even after the business shift, caused by COVID-19, and some require a rethink post-pandemic.  So, here we go. Technology Winners and Losers Post-COVID-19 Technology ...

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Sep 10

VDI vs DaaS: Weighing the Key Differences to Decide Which Resonates with your Business

vdi vs daas

2020 is the launching point of desktop virtualization. Don’t you think? On account of the current crisis, enterprises are turning towards the work from home model exponentially. It’s not that it’s new in the market. The increasing mobile adoption and the need for a unified virtual workspace have also influenced the past year of local VDI and DaaS implementation. But, it is increasing at very high speed this year. And, this leads enterprises to make all required resources and applications available to the workforce so that they can work effortlessly from anywhere. So, here comes the real discussion over ...

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Sep 07

10 Benefits of Desktop as a Service (DaaS) You can’t Afford to Miss in 2020

benefits of daas

The growing availability of cloud computing with immense power and high-speed internet connection has made many technologies viable. Desktop Virtualization is one among the list, which is powering many enterprises to remove the barriers and propel as much as they want. This software technology comprises- Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) - that enable the end-users to access their virtual desktops using their end-points from anywhere. Desktop as a Service is one of the influential solutions between these two. Although VDI replaces the legacy systems with the virtual ones, but still many enterprises are hunting ...

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Aug 04

HubSpot SEO: Using HubSpot like an SEO Pro

HubSpot SEO: Using HubSpot like an SEO Pro

SEO is an enduring term on the digital marketing plateau. It’s quite straightforward- you have a set of keywords and you start optimizing them using different strategies. But, not that simple! The SEO we know and understand today has traveled a long journey. And, digital marketers start to re-define and re-understand the concept of SEO from the crux today- that will hit the right goal in 2020. More technically, it’s true that the majority of the B2B buyers and the online shoppers turn to Google for every answer- either to discover hot marketing trends or find out the new ...

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Jul 31

HubSpot Digital Marketing 101 – 11 Key Tools for Engagement

HubSpot Digital Marketing 101 – 11 Key Tools for Engagement

Not so conventional, but digital marketing is an evergreen wave that flows across the entire internet landscape. In fact, we live in the era of digital marketing- from gathering knowledge to online shopping, playing games, and watching streaming- we are connected to every aspect in a way or another. Hence, it’s the need for every second- and the need for every person as well. Specifically, digital marketing is fundamental to success for many businesses and enterprises. Brand promotion, product selling, etc. through online are on the top of the funnel. They are necessary to survive the competition. So, if ...

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Jul 28

Top 7 HubSpot Integrations To Boost Your Productivity

Top 7 HubSpot Integrations To Boost Your Productivity

Technology is a boon for all and HubSpot is squeezing the best out of all technological innovations. HubSpot Integration is one such appropriate example. Who wants to toggle between multiple software or applications to complete a single task? Perhaps, you have to plug-in and plug-out repeatedly. It’s so tedious and mundane, isn’t it? Also, it’s critical to business operations and success as well. Hence, HubSpot offers effortless integration with other applications so that the techies and digital marketers make their efforts more efficient- by bringing the functions of other applications together. It is extremely important because it gives easy ...

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Jul 21

10+1 Best Practices for Successful HubSpot Email Marketing Campaigns

Best Practices for Successful HubSpot Email Marketing Campaigns

Emails are extremely powerful. Numerous persons have explored a website or bought a product by just seeing the email in their inbox. That’s its power! However, it’s frustrating as well when you put all your efforts and the audience won’t get engaged with your brand. It hurts, even feels hopeless at times, when you are into your campaign thoroughly and people are not listening. What to do now? It’s time to re-focus on your email campaign, re-think putting yourself in the shoes of your audience, and re-strategize your process with the best email practices. HubSpot email marketing practices are ...

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Jul 16

7 Simple Secrets to Inbound Marketing through HubSpot

7 Simple Secrets to Inbound Marketing through HubSpot

The top-secret to Inbound Marketing is to enter into your customer’s mind. You must be thinking- if it could be possible, isn’t it? Well, it’s possible with HubSpot. The HubSpot Inbound Marketing strategy or secret helps you understand what your targeted audience is looking for, what they wish for, what motivates them, and what makes them click & open a particular URL. Simply, you need to follow the pathway and wavelength that is going to be discussed in this piece of content. Yes, they are effective and deliver value. Although inbound marketing is an eminent term first coined by ...

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Jul 09

HubSpot Pricing Guide 2020- The Updated Pricing Structure

hubspot pricing guide

When looking for the biggest inbound marketing and sales platform, HubSpot stands out for the eye-opening rationale, i.e. - it offers a plan that is free of cost. Wait, don’t jump to the conclusion. There are more pricing pointers of HubSpot that you need to know- whether the free plan is worthy or useful for your business; what about the details? ; what are the other plans that HubSpot proffers? So, here is the comprehensive HubSpot pricing guide that breaks down every possible information about products’ offerings & price plans and helps you decide which package suits your enterprise. ...

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