The goal of market intelligence is to quickly and cost-effectively assess and validate opportunity for your product. When technology companies first look at India many have unanswered questions: What is the scope of the market opportunity for my product? What is the competitive landscape? Are there barriers to entry? Do I need to rethink my pricing strategy? Is there a beachhead strategy that I should adopt? As part of TaraSpan’s Unlock India™ platform, Explore is a service that answers these questions. The components of the service include:
- India market assessment for your product
- Market opportunity sizing
- Identification of technical, competitive or regulatory challenges
- Early stage business development to validate your product’s value proposition in the India market, pricing strategy and potential partners
- Customer and partner identification
- Hosted executive trip to India to meet potential partners, customers, channel, government agencies, etc.
- Market entry strategy recommendations to build the ‘business case’ for India
For companies looking for an India entry strategy, TaraSpan delivers customized solutions covering India market entry assessment and models, including post-entry support, sourcing from India and global product support. Supported by practical experience and on the ground knowledge and support, we provide your firm with innovative solutions which not only answer your questions on the competition, technical barriers, pricing and distribution channels, but can also provide you with qualified business leads and partners.
- TaraSpan has created the Unlock India™ platform for accelerating the entry of technology products in to the rapidly growing India market. This platform enables, simplifies and de-risks the complexities of entering of Indian market. The platform is scalable, from startup to multinational, and provides a progression of services, from initial market assessment for your products through to the creation of virtual subsidiaries. We realize that not all customers are the same, and therefore offer customized services based on your own strategy, requirements and product maturity.
- Our Unlock India™ platform spans across the market entry maturity spectrum, from initial market assessment, to initial market engagement, to progress to the build out of in-country resources such as business development, sales and pre- and post-sales support, to software product development for localized feature development for India, to a creative virtual subsidiary model that enables off-balance sheet build out of your wholely-owned subsidiary in India.
Operations Setup and Support
At TaraSpan we also provide assistance with business structure, organizational design, location assessment and risk management. In the last few years, we have significantly invested in the infrastructure of the India operations, with over 20,000 square feet of office space facilities in both Gurgaon and Pune. We also offer extensive technical, financial, legals, HR, business development and operational experience that can fill in key management functions and support the setup of the business.