India Market Entry

Supported by practical experience and on the ground knowledge and support, TaraSpan provides your firm with innovative solutions which not only answer questions on the competition, technical barriers, pricing and distribution channels, but can also provide the client with qualified business leads and partners.

When technology companies first look at India many have unanswered questions about the Indian market and the scope of growth. As part of TaraSpan’s Unlock India platform, EXPLORE is a service that answers all the questions for companies looking to enter the Indian market.

Challenge

Global technology companies are unaware of the scope of the market opportunity for their products, the competitive landscape of the India market. They have unanswered questions about the pricing strategy, barriers to entry etc..

Solution

As part of Unlock India, EXPLORE helps companies answer certain questions and assess various possibilities and entry strategies for global companies.

TaraSpan offers an array of components that helps in understanding market feasibility

India market assessment for your product

Market opportunity sizing

Identification of technical, competitive or regulatory challenges

Validating your product’s value proposition in the Indian market

Customer and partner identification

Hosted executive trip to India

Market entry strategy recommendations

When technology companies first look at India many have unanswered questions about the Indian market and the scope of growth. As part of TaraSpan’s Unlock India platform, EXPLORE is a service that answers all the questions for companies looking to enter the Indian market.

TaraSpan offers an array of components that helps in understanding market feasibility

Product Representation

TaraSpan’s product representation and distribution services can be tailored for both direct and indirect market entry strategies. The services performed include Channel identification, recruitment, training & management, pre-sales & post-sales support, direct or indirect sales representation etc..

Hosted Business Development

The value added Hosted Business Development service is focused on your target market and gives you control over a business development manager or managers hosted by TaraSpan, but guided by you. To simplify the process, we search, hire and provide the managers with modern office facilities and help guide their performance in the business development role defined by you.

Build. Operate. Transfer.

Launching and building a new subsidiary in a new market can be costly and complex in its formative years. The investment made in to such a new venture can take a few years to provide a positive contribution to your consolidated operations, and have a negative impact on your balance sheet. Combine this with new and potentially complex local statutory, legal and HR requirements and the whole undertaking of building a subsidiary can be risky. We offer a unique capability to enable you to build-out your subsidiary in India while reducing the risk.

Market Entry Strategy in other South Asian Markets

Success in the Indian marketplace, where pricing and competitive challenges abound, can often translate to successes in other regional markets. We help you extend your reach with geographical expansion into other South Asian market with services that develop and implement a strategy for market penetration in neighboring countries.

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